What are stocks? Why do we own them?
What are stocks? Why do we own them?
Well, I’m glad you asked!
Here at BrokenBroker.com, we like to think of stocks as tiny pieces of a company. We find it beneficial to think of it this way for many different reasons:
- It will stop you from buying. If you envision buying a small piece of a company to be like buying a brick in a building, it’s much more likely you will inspect that brick many times over before actually buying it. Doubly so for a brick that costs $100 or more. Many times people will buy stocks on a whim, hearing “hot tips” on the subway or in the breakroom at work. If you’re going to pour (often extensive amounts of) money into a stock, you should really do your homework.
- It makes it harder to sell. Often times wiggles and waggles in the market cause investors to get very jumpy. This can cause a good investor to want to sell all of their shares of a stock because of one quarter of lousy results, news that a CEO is moving on or worst, a rumor. Oftentimes this will all reach the investors ears over a weekend when they finally have time to read the financial papers, and can sometimes be seen in early morning Monday selloffs (causing the market to drop).
- It will make you care about what the company does. Granted, this will not always be necessary, but it helps for staying interested in a company, and that can be the difference between an investor and a chump who throws his or her money away. Also, it can improve your general outlook on investing AND help your profits. Investing in a company that makes safety products for firefighters might not be the most exciting industry, but it’s a consistent one and you’ll feel better than if you invest in a company that pelts and skins baby seals.
- You will be proud of your investment and tell others about it. Some people may think that keeping a good investment to yourself is a good idea, but people at BrokenBroker.com think the opposite. Why not tell your investing buddies your newest find? Imagine what they can tell you after they have done the research. If they find a relevant reason to sell, they may tell you to also, at which point you can research it. Having more eyes and ears on a company can only help you as an investor. Plus, it can’t hurt to have more people investing in the same companies you’re invested in. More people interested = higher price offered for a stock!
There are tons of other great reasons to envision your investments as small pieces of a company, and these are only some of them. Check back to BrokenBroker.com for more tips, advice and more and more ways to break your broker (ok, just get rid of him…but he’s already broken!)







